European Accessibility Act (EAA): What Businesses Need to Know Before June 28, 2025

In the rapidly evolving digital landscape, the European Accessibility Act (EAA) is set to transform how businesses approach digital inclusivity. With the compliance deadline of June 28, 2025, organizations worldwide must take immediate action to ensure they can continue selling into the European market.

What is the European Accessibility Act?

The EAA is a groundbreaking legislation that extends far beyond traditional accessibility requirements. It impacts a wide range of technologies and services, including:

• E-commerce platforms

• Computers and operating systems

• Smartphones

• ATMs

• Ticketing systems

• Television and telephony services

• E-books

• Transportation services

Key Differences from Previous Accessibility Regulations

Unlike previous accessibility laws, the EAA introduces a critical twist: market access certification.

CE Certification: The New Market Entry Requirement

Neil Milliken, a leading accessibility expert, explains the game-changing nature of the EAA:

"If you want to sell a product in the European single market, you need CE certification. Without accessibility compliance, you won't receive this certification, effectively blocking your access to the entire European market."

Preparation: The Clock is Ticking

Current State of Readiness

Recent industry research reveals a stark preparedness gap:

• 73% of organizations recognize the EAA applies to them

• Only 55% have started taking action

• 18% acknowledge the law's applicability but have taken no steps

Strategic Recommendations for EAA Compliance

1. Start Your Accessibility Audit Now

Conduct a comprehensive accessibility review using WCAG 2.1 as a minimum standard. Don't wait until the last minute to identify and address potential compliance issues.

2. Cross-Departmental Collaboration

Sabine Lobnig, a communications director, emphasizes the importance of breaking down silos:

"Get your market access and accessibility teams talking. These are different skill sets that must work hand in hand to successfully navigate the EAA requirements."

3. Go Beyond Compliance

Christopher Patnoe from Google UK warns against a purely compliance-focused approach:

"Don't just aim to avoid penalties. Strive to create genuinely inclusive products that improve user experience for everyone."

Implementing Accessibility: More Than a Checkbox

Recommended Action Steps

• Conduct a thorough accessibility audit

• Develop a comprehensive compliance roadmap

• Train your teams on accessibility principles

• Implement WCAG 2.1 Level AA standards

• Create an ongoing accessibility improvement strategy

The Broader Impact

The EAA is not just about avoiding penalties. It's about:

• Expanding market reach

• Creating more inclusive digital experiences

• Demonstrating corporate social responsibility

• Driving innovation in product design

Who Needs to Pay Attention?

The EAA applies to:

• European businesses

• Global companies selling into the EU

• Organizations with digital products or services

• E-commerce platforms

• Technology service providers

Potential Consequences of Non-Compliance

• Loss of CE certification

• Exclusion from the European market

• Potential financial penalties

• Reputational damage

• Reduced competitive advantage

Partnering with Accessibility Experts

For businesses struggling to navigate these complex requirements, consulting with specialized accessibility partners like Priority ADA can provide:

• Comprehensive accessibility audits

• Compliance strategy development

• Implementation support

• Ongoing accessibility optimization

Conclusion: The Time to Act is Now

With the June 28, 2025 deadline approaching, businesses cannot afford to delay their accessibility preparations. The European Accessibility Act represents a significant shift towards digital inclusivity, and proactive organizations will be best positioned to thrive.

Take Action Today

• Review your digital assets

• Start your accessibility audit

• Develop a compliance roadmap

• Consult with accessibility experts

Frequently Asked Questions

Q: Does the EAA apply to my business? A: If you sell digital products or services in the European Union, the EAA likely applies to you.

Q: What standards should I follow? A: WCAG 2.1 Level AA is recommended as a minimum standard for compliance.

Q: How can I prepare? A: Conduct an accessibility audit, develop a compliance strategy, and consider partnering with accessibility experts.